Marketplace or your own store in Telegram
A marketplace brings new buyers and takes up to 30% of every order for it. Your own store in Telegram keeps the buyer with you: 0% commission, the contact in your base, a repeat order with no competitors next to you.
Marketplace
- Commission
- 15%–30%
- Buyer contact
- Hidden
- Next to you in search
- Competitors
- You keep
- 7,000–8,500
Your store in Telegram
- Commission
- 0%
- Buyer contact
- In your base
- Next to you in search
- Only you
- You keep
- 10,000
Your own store in Telegram vs a marketplace
Marketplace terms differ by country and category. We compared what marketplaces have in common.
| Your store in Telegram | Marketplace | |
|---|---|---|
| Commission | Your store in Telegram0% per order, you pay only the subscription | MarketplaceUsually 5–30% of the price, plus logistics and storage |
| New buyers | Your store in TelegramYou bring them: your channel, social media, packaging | MarketplaceA flow of buyers from the marketplace search |
| Buyer contact | Your store in TelegramName and Telegram in the customer card | MarketplaceThe marketplace hides the contact |
| Repeat order | Your store in TelegramA Telegram mailing, an order in one tap | MarketplaceThe buyer searches again and sees competitors |
| Prices and promos | Your store in TelegramYour rules: «buy 2, get the third free», discounts, gifts | MarketplaceMarketplace rules and price pressure |
| Terms | Your store in TelegramYou decide what to sell and how | MarketplaceThe marketplace changes fees and issues fines |
| Delivery | Your store in TelegramYou set it up: courier, pickup, a delivery service | MarketplaceMarketplace warehouses and pickup points |
| Launch | Your store in Telegram15 minutes, no code | MarketplaceSeller sign-up, review, listings by marketplace rules |
How much you pay for buyers who would come back anyway
A regular buyer already knows your product. But when they order again on the marketplace, you pay the commission again.
An estimate. The payment service charges a fee for accepting payments, on the marketplace and in your own store alike.
Where a marketplace is stronger
You do not need to leave the marketplace. It has things your own store does not.
A flow of new buyers
People come to a marketplace to search for products. Your own store will not replace this flow: you bring buyers there yourself.
Trust and reviews
A new seller makes the first sale more easily where the buyer already shops and sees a rating.
Turnkey logistics
Warehouses, delivery and pickup points across the country. In your own store, you set up delivery.
Get new buyers on the marketplace. Keep regular buyers with you. Here is how:
- 1Launch a store in TelegramA store template, products, payments. No code.
- 2Put a card with a QR code in the orderThe QR code opens your store. Read the marketplace rules about inserts first.
- 3Give a reason to switchA gift or free delivery on the next order, only in Telegram.
- 4Bring buyers back with mailingsNew products and promos arrive in Telegram. The buyer orders in one tap.
The store link and QR code are ready right after you publish.
FAQ
No answer here? Write to us in Telegram.
No. A marketplace is good at bringing new buyers. Your own store lets repeat orders go without commission and keeps the buyer in your base.
It depends on the marketplace. Some have rules about inserts and links to other sales channels. Read your marketplace terms before you print the cards. If inserts are not allowed, share the link in your Telegram channel, on social media and on your business card.
Some marketplaces require the same price in every channel. A bonus is safer: a gift, free delivery or a discount on the next order in your own store.
From $20 a month. The first 14 days are free, no card needed to sign up.
No, the commission on orders is 0%. You pay only the subscription. The payment service charges its fee for accepting payments, as everywhere.
Through a link and a QR code: in the order, in your Telegram channel, on social media, on your business card. The store opens right in Telegram, nothing to download.
By card and through local payment services. The list depends on the country; you turn payment methods on in the store panel.
Get new buyers on the marketplace. Keep regular buyers with you
15 minutes to launch, 14 days free, 0% commission on orders.
